Update Regularly

Updating your site with fresh, new content not only keeps
the visitors and customers you have coming back, it also
gives you a chance to rank higher in the search engines.
During updates, you should not only update content, but
also your keywords (key phrases), description, and title.
Sometimes as sites grow, they expand their subject matter
and products and transform. This should be reflected in
every aspect of your pages, not just the parts the public
views, so your traffic (visitors and customers) increase as
your site grows. Remember, more traffic not only means
more business for you. It also means more people can click
on your AdSense ads, which makes money for you.

Appropriate Page Names:

Search engines index pages, which means your page could
be pulled up in a search by the name. If you have a page
about antique sofas, title the page antique sofas or be even
more exact than that, if there’s a certain type of sofa on that
page. This makes your page more searchable and can give
you more targeted traffic.

Marketing:

How does marketing your site help your advertising
revenue? It’s simple. By marketing your products or
service and bringing people to your site for those products
or services, you are increasing the number of visitors. The
ads on your pages are targeted for your content and what
your site offers, so when you bring in targeted visitors
through your marketing campaigns, those visitors are likely
to click through your ads.
Marketing is a trial and error procedure. Certain methods
work well for some sites, and not so well for others. Monitor
your site stats and traffic logs with each new marketing
campaign you try. See what works well for you, and
permanently implement the programs that bring you more
traffic as well as higher CTR or click through rates.

Page Title:

Let’s take a step back to page architecture for a minute.
While whether you build your site using CSS or frames
doesn’t have an impact on your site’s success, other factors
do.
A lot of webmasters use the title tag in each of their pages
to name their website or company so that it appears at the
top of the visitor’s browser. It looks good, but it does
nothing for the site’s success. Use your title tag to give a
brief description of what your site offers.
A potential new customer is not going to type the name of
your site into a search engine, but they will type in the products or services you offer. For example, Joe’s Place
sells used car parts online. So does Albert’s Virtual Garage.
Joe’s Place has “Your online stop for foreign and domestic
used car parts” as his title. Albert’s simply has “Welcome to
Albert’s Garage” When someone types “used car parts” into
a search engine, who are they more likely to find? Joe’s
Place, of course.