Reciprocal Links

Reciprocal links are easier to get placed, but you want to
make sure where you’re placing them receives adequate
traffic. When you request a reciprocal link, remember that
you are going to place a link to them on your site as well.
Again, find similar sites that do not compete with yours. Be
sure that the sites you contact are ones you’d recommend to
your customers. If a customer clicks that link on your site,
they might hold you partially responsible if they have a bad
experience, so it’s worth the time to research for the best
sites.
When asking for a reciprocal link or a one-way link, it’s a
good idea to have testimonials from your customers. Those
establish you as a reputable site and business, and offer an
extra incentive to do as you have asked.

Write Articles

Writing articles can go hand in hand with your site’s
newsletter or stand alone. The articles you write should
correspond to your site content, offer insight, and be
informative and interesting. You can submit these articles to
e-zines or use a reputable article submission service. Make
sure you place a link back to your site at the top or bottom
of your article so you reap the benefits of your hard work.
You can buy software like Article Announcer to submit your
articles all over the net, or try free services like that offered
at …
http://ezinearticles.com

http://www.goarticles.com

Write an article a day

Keep expanding your site with quality content related to
your niche. Write an article a day or add some new
information for your visitors. Remember, the more pages
you have, the more you can place targeted ads on, and the
higher your search engine ranking will be too.
Write Product Reviews and Testimonials
Even if you only sell a service, there are surely some
products that are related to the service you offer. Review
some of those products and offer them as testimonials to
the manufacturer. If you don’t sell the product yourself,
offer it to sites that do. Always provide a link to your site to
be published with the review or testimonial you’re
submitting. Be a voice in whatever industry your site is
involved in. The louder and more intelligent your voice is,
the more traffic you’ll see on your site. People buy from
those they trust. If you’re new to writing product reviews
and want to learn how before you try, visit
http://www.possi.org/extended_attributes/2000/11/bitstream/view.

Book Reviews

You keep up-to-date with the industry, products, and
information that relates to your site. That means you
probably read books. Whenever you read a book that
relates to your industry or site, write a quick review on it.

You can submit that review to e-zines or magazines, or just
post it on Amazon. It’s a free link back to your site! To
learn how to write a red-hot book review, go to:
http://www.library.dal.ca/how/bookrev.htm.

Get Site Reviews

Do a search on magazines, discussion groups, and sites that
provide site reviews. They usually have ways that you can
submit your site for review. Their editorial staff or their
members/visitors will take some time to surf your site and
provide a review for it. That review will then be posted or
published. If you have an organized, nicely designed,
professional site with interesting content, site reviews could
bring you a lot of traffic. Also, when your site review
appears, it will appear with a link back to your site. That’s
just another one-way link for you.

Get Product Reviews

Why not get the product you’re selling from your website
reviewed? Approach the higher ranked e-zines that fit into
your sites niche. Offer them a free sample to review.
Everyone likes something free, don’t they? They get
something free, and you do too. You get a rave review on
their site! That review will bring visitors, and those visitors
will not only turn into customers, but also a higher CTR.

Directory Listings

Directories such as www.DMOZ.org and others group sites
by content and products. It only takes a few minutes to
register for a listing with these free directories. (Do a
search to find directories pertaining to your site content).
Most require approval, so your site won’t be included
immediately, but if you categorize your site correctly and
have a decent site, you will be accepted more often than
not. Directory listings can bring you more targeted traffic.
All you have to do for it is register once.
Paid Inclusion
Some directories, such as Yahoo, require that you pay for a
listing. However, when you pay, the listing is usually
‘guaranteed’. Depending on your SEO budget, you may or
may not choose to use paid directory listing services. Before
paying for any listing, make sure the directory is reputable
and is ranked high in the search engines.