From site design, to site promotion, marketing, to search
engine optimization, everything you do to improve your site
will also improve your Adsense CTR. While it seems like a
lot of work, if you build a professional site, do the research
on how to bring traffic to it, and keep it a place visitors want
to return to, AdSense will blend right in and be successful
almost immediately.
Increasing your CTR comes during, in between, and after
building your site and its targeted traffic. It’s going to be a
lot experimentation and tracking. And it’s going to be
increased revenue for your site. You’re on the right path
now.
Good luck!
Thursday, November 20, 2008
See What People Are Looking For
Always be aware what shoppers and surfers are looking for.
Check out the top rated sites that might compete with yours
in searches. Keep up to date on the most popular keywords.
This will keep your site content up-to-date, you site
competitive, and your content and keywords fine-tuned to
get the most traffic and highest search engine ratings
possible. You must remember that the more targeted and
repeat traffic you receive, the higher you CTR are going to
be.
Trial and More Trial
As you can now see, SEO and AdSense go hand in hand, and
how important the former is to the latter. Maybe you need
to reinvent your site or start an SEO program. Perhaps
you’ve gotten ideas about AdSense ad placement or size and
are anxious to try them out.
Whichever the case may be, as you set out to increase your
CTR, be ready to create a strategy and track the results.
Take into consideration your niche, your targeted visitors,
and a realistic goal. Figure out your CTR percentage and
begin to implement SEO techniques and AdSense strategies
to raise it. You’ll start to see what works for you and your
site as opposed to what doesn’t. Before you know it, you’ll
be one of the success stories.
Check out the top rated sites that might compete with yours
in searches. Keep up to date on the most popular keywords.
This will keep your site content up-to-date, you site
competitive, and your content and keywords fine-tuned to
get the most traffic and highest search engine ratings
possible. You must remember that the more targeted and
repeat traffic you receive, the higher you CTR are going to
be.
Trial and More Trial
As you can now see, SEO and AdSense go hand in hand, and
how important the former is to the latter. Maybe you need
to reinvent your site or start an SEO program. Perhaps
you’ve gotten ideas about AdSense ad placement or size and
are anxious to try them out.
Whichever the case may be, as you set out to increase your
CTR, be ready to create a strategy and track the results.
Take into consideration your niche, your targeted visitors,
and a realistic goal. Figure out your CTR percentage and
begin to implement SEO techniques and AdSense strategies
to raise it. You’ll start to see what works for you and your
site as opposed to what doesn’t. Before you know it, you’ll
be one of the success stories.
Give the Ads Space
Leave a lot of free space around the ads. Even though you
want the ads to blend in with your page, you also want them
to be noticeable. Giving them plenty of free space allows
the visitor’s attention to be drawn to them. You just have to
direct their attention. Once a visitor reads that ads, since
the ads are targeted, there’s a good chance they’ll click
through.
Use Eyetracking
In general, people scan a web page the same way every
time, no matter what site they visit. Tracking these habits
can help Webmasters place important content, or even
AdSense ads, right where visitors will most likely see it. An
Eyetracking map and more information are available at
http://www.poynterextra.org/eyetrack2004/main.htm
Experiment with Colors
Experiment with the colors you use on your page and where
the colors are placed. It could be that some of your colors
divert your attention away from your AdSense ads or,
hopefully, to the ads. Use AdSense Tracker and your site
states to see which colors are helping to increase your CTR.
Don’t Label Them as Ads
Don’t label them as ads or sites sponsors. Although these
are the only two terms allowed by Google, there’s no need
to point out that these are ads. It will just prevent them
from blending in with the content of your site.
The AdSense ads are labeled as
ads; therefore, set apart from the rest of the page’s content.
Someone comes to this site looking for resources or
products. Chances are, they’re not going to click on text
that’s labeled as an advertisement. If the Webmaster feels
it’s just an ad and not helpful information, why should the
visitor feel any different?
want the ads to blend in with your page, you also want them
to be noticeable. Giving them plenty of free space allows
the visitor’s attention to be drawn to them. You just have to
direct their attention. Once a visitor reads that ads, since
the ads are targeted, there’s a good chance they’ll click
through.
Use Eyetracking
In general, people scan a web page the same way every
time, no matter what site they visit. Tracking these habits
can help Webmasters place important content, or even
AdSense ads, right where visitors will most likely see it. An
Eyetracking map and more information are available at
http://www.poynterextra.org/eyetrack2004/main.htm
Experiment with Colors
Experiment with the colors you use on your page and where
the colors are placed. It could be that some of your colors
divert your attention away from your AdSense ads or,
hopefully, to the ads. Use AdSense Tracker and your site
states to see which colors are helping to increase your CTR.
Don’t Label Them as Ads
Don’t label them as ads or sites sponsors. Although these
are the only two terms allowed by Google, there’s no need
to point out that these are ads. It will just prevent them
from blending in with the content of your site.
The AdSense ads are labeled as
ads; therefore, set apart from the rest of the page’s content.
Someone comes to this site looking for resources or
products. Chances are, they’re not going to click on text
that’s labeled as an advertisement. If the Webmaster feels
it’s just an ad and not helpful information, why should the
visitor feel any different?
Build a Discussion Group
As you know, repeat visitors are who sustains your traffic.
Without them, once you saturated your targeted market,
there wouldn’t be any visitors. They are the ones interested
in your site and what it offers and return often for updates.
Create an online community for your site where your visitors
can interact. Create topics that relate to your site. This will
get more visitors returning, some even more than once a
day!
Use Pictures
By using an AdSense banner ad with small pictures above it
that relate to the ads, you are not violating Google’s TOS,
but you are drawing attention to the ads. Google does not
yet have a problem with this as long as you do not use
animated pictures or Flash.
Don’t be Afraid of AdSense
Think of your AdSense ads as your business partner, not a
competitor. Don’t be afraid that your visitors will choose to
click through an AdSense ad over buying your product or
service. Even if you don’t make a sale, if they click through
an ad, you’re still making money.
Take AdSense Into Consideration
When updating your content, keep your AdSense ads in
mind. Can you refine your content to make the AdSense
ads more appealing to your visitors? Doing things like this
could increasingly boost your CTR.
Without them, once you saturated your targeted market,
there wouldn’t be any visitors. They are the ones interested
in your site and what it offers and return often for updates.
Create an online community for your site where your visitors
can interact. Create topics that relate to your site. This will
get more visitors returning, some even more than once a
day!
Use Pictures
By using an AdSense banner ad with small pictures above it
that relate to the ads, you are not violating Google’s TOS,
but you are drawing attention to the ads. Google does not
yet have a problem with this as long as you do not use
animated pictures or Flash.
Don’t be Afraid of AdSense
Think of your AdSense ads as your business partner, not a
competitor. Don’t be afraid that your visitors will choose to
click through an AdSense ad over buying your product or
service. Even if you don’t make a sale, if they click through
an ad, you’re still making money.
Take AdSense Into Consideration
When updating your content, keep your AdSense ads in
mind. Can you refine your content to make the AdSense
ads more appealing to your visitors? Doing things like this
could increasingly boost your CTR.
Ads that don’t look like Ads
Take away the border and background colors of your
AdSense ads. These make them stand out as ads rather
than information your visitors will be interested in. As said
earlier, your ads should blend into the page. By making
them appear as information you’re providing, you’re giving
them another point of interest rather than an ad that many
people might shy away from.
The ads are
framed in a column as the rest of the page’s information is.
It is not made to stand out. They blend in and become part
of the content.
Treat AdSense Like a Business
Your AdSense ads are not just ads you are displaying on
your age in hopes of making a few extra cents. Many
webmasters enjoy thousands of dollars a month and more in
revenue from AdSense. Those webmasters, however, treat
it like a business of its own. They monitor traffic and where
it comes from, key phrases that draw in more traffic. Don’t
just track your site’s content, product, or service success.
Track AdSense as well and make it work for you.
Talk to Other Webmasters
Google and private individuals offer several forums where
AdSense Webmasters can discuss their success or
shortcomings with the program. The day you sign up to
participate in AdSense, sign up for at least one of these
discussion groups as well. The more experienced members
will provide tips and strategies that have worked for them,
and might work for you too. It’s important to listen to the
Webmasters who are receiving high click-through rates. The
benefits to your AdSense experience and your revenue
depend on it.
Stay Up-to-Date On AdSense
Read and pay attention to all updates you receive about
Google’s AdSense. Knowledge is power; it also can translate
into more clicks and revenue. Take the time every now and
then to do a search for AdSense articles. Since AdSense is
the most popular advertising program on the ‘net,
Webmasters and SEO experts like to write about it
frequently. There may be a tip you can use to increase your
revenue.
Visit other AdSense Webmasters’ Sites
If you read about someone who is earning a lot of money
with AdSense and seems to know how to get a high CTR,
visit his or her site. Look at how their ads are placed in
relation to their content. What are they doing different than
you? Of course, what works for one site may not work for
yours, but taking into consideration what’s working for
others can only benefit you. If you have questions, email
the Webmaster. Address them by name so they know
you’re not spamming them and include a URL to your site.
They may be able to provide a lot of insight.
Use AdSense Tracker
As you move the ads on your page or make other changes,
follow your CTR using your AdSense tracker. Note the
changes you’ve made and when you’ve made them. This
enables you to see what works and what does not work.
Move the Ads
Sometimes return visitors only see what’s new or what’s
changed. Move your ads from time to time, especially if you
notice your CTR dropping. More often than not, you’ll see
an increase again as those same return visitors notice
something in a different place and actually start to click
through the same ads they didn’t “see” last week.
Automatic Insertion of AdSense Codes
If your web server supports SSI, you can create an
adsense.txt file for your ads and upload it to the root
directory of your website. Then, just call the code on other
pages using SSI. To learn how to use SSI, go to
Few Competing Hyperlinks
If you provide links to other products and services on your
site, make sure they don’t compete with your AdSense ads.
The last thing you want to do is sacrifice CTR because you’ve
provided the visitor with so many choices, they didn’t choose
the ads on your page.
AdSense ads. These make them stand out as ads rather
than information your visitors will be interested in. As said
earlier, your ads should blend into the page. By making
them appear as information you’re providing, you’re giving
them another point of interest rather than an ad that many
people might shy away from.
The ads are
framed in a column as the rest of the page’s information is.
It is not made to stand out. They blend in and become part
of the content.
Treat AdSense Like a Business
Your AdSense ads are not just ads you are displaying on
your age in hopes of making a few extra cents. Many
webmasters enjoy thousands of dollars a month and more in
revenue from AdSense. Those webmasters, however, treat
it like a business of its own. They monitor traffic and where
it comes from, key phrases that draw in more traffic. Don’t
just track your site’s content, product, or service success.
Track AdSense as well and make it work for you.
Talk to Other Webmasters
Google and private individuals offer several forums where
AdSense Webmasters can discuss their success or
shortcomings with the program. The day you sign up to
participate in AdSense, sign up for at least one of these
discussion groups as well. The more experienced members
will provide tips and strategies that have worked for them,
and might work for you too. It’s important to listen to the
Webmasters who are receiving high click-through rates. The
benefits to your AdSense experience and your revenue
depend on it.
Stay Up-to-Date On AdSense
Read and pay attention to all updates you receive about
Google’s AdSense. Knowledge is power; it also can translate
into more clicks and revenue. Take the time every now and
then to do a search for AdSense articles. Since AdSense is
the most popular advertising program on the ‘net,
Webmasters and SEO experts like to write about it
frequently. There may be a tip you can use to increase your
revenue.
Visit other AdSense Webmasters’ Sites
If you read about someone who is earning a lot of money
with AdSense and seems to know how to get a high CTR,
visit his or her site. Look at how their ads are placed in
relation to their content. What are they doing different than
you? Of course, what works for one site may not work for
yours, but taking into consideration what’s working for
others can only benefit you. If you have questions, email
the Webmaster. Address them by name so they know
you’re not spamming them and include a URL to your site.
They may be able to provide a lot of insight.
Use AdSense Tracker
As you move the ads on your page or make other changes,
follow your CTR using your AdSense tracker. Note the
changes you’ve made and when you’ve made them. This
enables you to see what works and what does not work.
Move the Ads
Sometimes return visitors only see what’s new or what’s
changed. Move your ads from time to time, especially if you
notice your CTR dropping. More often than not, you’ll see
an increase again as those same return visitors notice
something in a different place and actually start to click
through the same ads they didn’t “see” last week.
Automatic Insertion of AdSense Codes
If your web server supports SSI, you can create an
adsense.txt file for your ads and upload it to the root
directory of your website. Then, just call the code on other
pages using SSI. To learn how to use SSI, go to
Few Competing Hyperlinks
If you provide links to other products and services on your
site, make sure they don’t compete with your AdSense ads.
The last thing you want to do is sacrifice CTR because you’ve
provided the visitor with so many choices, they didn’t choose
the ads on your page.
Use Text Ads, not Image Ads
By far, more webmasters have had success with text ads
and not image ads. They look more like part of the
document and are more appealing to visitors. Feel free to
experiment with both, but text ads blend into your site
better and result in higher CTR.
Ad Placement
Many websites try to hide the fact they have ads. They put
them at the bottom of the page or only have one or two that
are so small, the rest of the page distracts from them.
While it’s okay not to want to bombard your visitors with the
site of ads, those ads are also a crucial part of keeping your
business functioning. If magazines tried to bury their ads
under all the content, they wouldn’t be in business for very
long, would they? Your site should be the same way. Place
ads where they can easily be viewed and where they’re
visible to your visitors.
Viewing the Ads
Since AdSense ads are targeted to your audience, it should
be easy to work them into a page so that they compliment
the content. You don’t want your ads to stand out, but
instead, to blend into the page. Your AdSense ads should
just be more information for your visitors. Think of it this
way: by having targeted ads, you are doing them a favor
and making their search a little easier. The ads will relate to
your content, so they are going to be of some interest to
your viewers. It’s important to place those ads on the page
where they can help your visitors.
Just remember, they should blend into your site. They
should not stand out or be hidden. They are simply a part of
the resources you offer your customers. If you think of
them that way when you place them on the page, you’re
going to pick the right spot every time. You’re giving your
visitors more information that they might need. You’re
giving yourself more AdSense revenue because your visitors
will be much more likely to click through the ad.
Where to Place the Ad
Of course, results will differ for different sites. Generally,
wrapping blocks of AdSense ads in between blocks of quality
content works well or placing them toward the top of the
page works well and boosts CTR. Another suggestion is if
you have links provided on the page, try placing your
AdSense ads on top of them. Since attention is
automatically drawn to links, having your ads above links
will help to increase your CTR.
Example: In this screen shot from
http://www.lockergnome.com/, notice how the ads are
wrapped in with the text. A visitor can’t help but notice the
ads. Also, note that the ads are directly targeted toward the
text. The ads offer resources for downloads and services
related to the world of technology that is spoken about in
the text. This wasn’t done on accident. The Webmaster has
optimized the site, using keywords and text targeted toward
visitors. Therefore, the AdSense ads easily blend in, not
only to the design, but the information on the page as well.
This site is an excellent example of successful SEO and
AdSense knowledge.
Vertical Ads
Place vertical ads on the right side of the page. Most surfers
tend to use their mouse to scroll down on the right side of
the page; so placing your tower (or vertical) ads on the right
gives it a higher chance of grabbing the visitor’s attention.
Small Ads
Studies say that the upper right hand corner is the first spot
on your site that someone sees. Try placing your small ads
at the top right hand corner. Grab the visitor’s attention
when they first come to your site with your AdSense ads. If
an ad interests them, they’re still going to browse through
your site, but they will come back to click through that ad.
Ad Format
Wider ads appeal to more visitors because they’re easier to
read. If something is easy to read, someone is more likely
to take the time to read everything rather than just glancing
at the first few words. However, it’s important to balance
your ads and the content on your pages. You’ll discover that
the way you think the ads should be for optimal CTR aren’t
always where they need to be. Monitor your ad placement
versus CTR and you’ll find the place and format that works
best on each page.
Size of Ads
Again, you’ll have to experiment on your site, but AdSense
webmasters and insiders all seem to agree that the following
ad sizes result in the higher CTR:
336 x 280 Large Rectangle
160 x 600 Wide Skyscraper
120 x 600 Skyscraper
These formats are easy to read and attract attention.
Color of Ads
Remember it’s very important for the ads to blend into your
site. Use the same background color for your ads that you
use on your site. However, don’t forget to change the color
of the links to match as well. This helps blend them even
more.
Amount of Ads
If you ever go through sales training for a job, you’ll learn
that the customer has to trust you in order to buy from you.
This isn’t any different with a website. It’s hard to build
credibility when you don’t have the chance to meet them in
person and let them see your smile or get to know you a bit,
but that doesn’t mean it can’t be done.
Too many ads on a site are the equivalent of spam in email.
If your page has too many ads, it makes every ad you have
less credible. Instantly, your customers do not feel like you
are trustworthy, and they’ll probably leave your site
immediately for fear of adware being installed on their
computer. Your site should be about the content, not about
ads.
If your site is getting a lot of traffic, you’re going to be very
successful with targeted ads from AdSense. Stick with it
and don’t participate in every popular ad bank out there. It
will cost you ad revenue because it will make you less
credible.
Type of Ads
If you’re going to display other ads in addition to AdSense
ads, be sure those ads are just as credible because, again,
people have to trust you to some degree to click through. If
you’re advertising free adult shows on your homemade
jewelry site, nobody is going to trust any of the ads you’re
displaying. AdSense targeted ads help build confidence and
trust. Don’t discredit yourself by placing any ad that you
can find on your site. It will only cost you a high CTR. If
you want to put other ads on your site and on a page with
AdSense ads, make sure it’s not against Google’s TOS before
doing so.
Ads on Multiple Pages
Having AdSense ads on more than one page can increase
your CTR, but also adds more interesting information to your
site and offers more selection. Ads can be placed on forum
pages, article pages, and even merchandise pages if placed
correctly. Having different AdSense ads on different pages
offers your visitors more options. Of course, they are all
targeted ads, so you are providing them a service while
increasing your revenue.
Reduce Your Filter List
While your AdSense filter list filters out unwanted content, if
your list gets too large, it filters out the number of ads that
can appear. Instead of blocking a top-level domain from
appearing, only block the exact pages you don’t want.
Search Box
Put a Google search box on your site. You’ll be doing a
service for your customers by allowing them to search from
your site, but you’ll also be paid for every ad they click
through on the results page. This is an excellent way to let
your visitors find the ad that they want to click through.
How much easier can it get? They’re searching for
something that they’re determined to find; you provide the
vehicle for them to find it and be paid for helping them. Go
to Google and check out their AdSense for Search program.
and not image ads. They look more like part of the
document and are more appealing to visitors. Feel free to
experiment with both, but text ads blend into your site
better and result in higher CTR.
Ad Placement
Many websites try to hide the fact they have ads. They put
them at the bottom of the page or only have one or two that
are so small, the rest of the page distracts from them.
While it’s okay not to want to bombard your visitors with the
site of ads, those ads are also a crucial part of keeping your
business functioning. If magazines tried to bury their ads
under all the content, they wouldn’t be in business for very
long, would they? Your site should be the same way. Place
ads where they can easily be viewed and where they’re
visible to your visitors.
Viewing the Ads
Since AdSense ads are targeted to your audience, it should
be easy to work them into a page so that they compliment
the content. You don’t want your ads to stand out, but
instead, to blend into the page. Your AdSense ads should
just be more information for your visitors. Think of it this
way: by having targeted ads, you are doing them a favor
and making their search a little easier. The ads will relate to
your content, so they are going to be of some interest to
your viewers. It’s important to place those ads on the page
where they can help your visitors.
Just remember, they should blend into your site. They
should not stand out or be hidden. They are simply a part of
the resources you offer your customers. If you think of
them that way when you place them on the page, you’re
going to pick the right spot every time. You’re giving your
visitors more information that they might need. You’re
giving yourself more AdSense revenue because your visitors
will be much more likely to click through the ad.
Where to Place the Ad
Of course, results will differ for different sites. Generally,
wrapping blocks of AdSense ads in between blocks of quality
content works well or placing them toward the top of the
page works well and boosts CTR. Another suggestion is if
you have links provided on the page, try placing your
AdSense ads on top of them. Since attention is
automatically drawn to links, having your ads above links
will help to increase your CTR.
Example: In this screen shot from
http://www.lockergnome.com/, notice how the ads are
wrapped in with the text. A visitor can’t help but notice the
ads. Also, note that the ads are directly targeted toward the
text. The ads offer resources for downloads and services
related to the world of technology that is spoken about in
the text. This wasn’t done on accident. The Webmaster has
optimized the site, using keywords and text targeted toward
visitors. Therefore, the AdSense ads easily blend in, not
only to the design, but the information on the page as well.
This site is an excellent example of successful SEO and
AdSense knowledge.
Vertical Ads
Place vertical ads on the right side of the page. Most surfers
tend to use their mouse to scroll down on the right side of
the page; so placing your tower (or vertical) ads on the right
gives it a higher chance of grabbing the visitor’s attention.
Small Ads
Studies say that the upper right hand corner is the first spot
on your site that someone sees. Try placing your small ads
at the top right hand corner. Grab the visitor’s attention
when they first come to your site with your AdSense ads. If
an ad interests them, they’re still going to browse through
your site, but they will come back to click through that ad.
Ad Format
Wider ads appeal to more visitors because they’re easier to
read. If something is easy to read, someone is more likely
to take the time to read everything rather than just glancing
at the first few words. However, it’s important to balance
your ads and the content on your pages. You’ll discover that
the way you think the ads should be for optimal CTR aren’t
always where they need to be. Monitor your ad placement
versus CTR and you’ll find the place and format that works
best on each page.
Size of Ads
Again, you’ll have to experiment on your site, but AdSense
webmasters and insiders all seem to agree that the following
ad sizes result in the higher CTR:
336 x 280 Large Rectangle
160 x 600 Wide Skyscraper
120 x 600 Skyscraper
These formats are easy to read and attract attention.
Color of Ads
Remember it’s very important for the ads to blend into your
site. Use the same background color for your ads that you
use on your site. However, don’t forget to change the color
of the links to match as well. This helps blend them even
more.
Amount of Ads
If you ever go through sales training for a job, you’ll learn
that the customer has to trust you in order to buy from you.
This isn’t any different with a website. It’s hard to build
credibility when you don’t have the chance to meet them in
person and let them see your smile or get to know you a bit,
but that doesn’t mean it can’t be done.
Too many ads on a site are the equivalent of spam in email.
If your page has too many ads, it makes every ad you have
less credible. Instantly, your customers do not feel like you
are trustworthy, and they’ll probably leave your site
immediately for fear of adware being installed on their
computer. Your site should be about the content, not about
ads.
If your site is getting a lot of traffic, you’re going to be very
successful with targeted ads from AdSense. Stick with it
and don’t participate in every popular ad bank out there. It
will cost you ad revenue because it will make you less
credible.
Type of Ads
If you’re going to display other ads in addition to AdSense
ads, be sure those ads are just as credible because, again,
people have to trust you to some degree to click through. If
you’re advertising free adult shows on your homemade
jewelry site, nobody is going to trust any of the ads you’re
displaying. AdSense targeted ads help build confidence and
trust. Don’t discredit yourself by placing any ad that you
can find on your site. It will only cost you a high CTR. If
you want to put other ads on your site and on a page with
AdSense ads, make sure it’s not against Google’s TOS before
doing so.
Ads on Multiple Pages
Having AdSense ads on more than one page can increase
your CTR, but also adds more interesting information to your
site and offers more selection. Ads can be placed on forum
pages, article pages, and even merchandise pages if placed
correctly. Having different AdSense ads on different pages
offers your visitors more options. Of course, they are all
targeted ads, so you are providing them a service while
increasing your revenue.
Reduce Your Filter List
While your AdSense filter list filters out unwanted content, if
your list gets too large, it filters out the number of ads that
can appear. Instead of blocking a top-level domain from
appearing, only block the exact pages you don’t want.
Search Box
Put a Google search box on your site. You’ll be doing a
service for your customers by allowing them to search from
your site, but you’ll also be paid for every ad they click
through on the results page. This is an excellent way to let
your visitors find the ad that they want to click through.
How much easier can it get? They’re searching for
something that they’re determined to find; you provide the
vehicle for them to find it and be paid for helping them. Go
to Google and check out their AdSense for Search program.
Use an Autoresponder
When someone makes a purchase, let him or her know
about future sales or events that will happen on your site by
using an autoresponder and promise to keep them updated.
After all, these are already satisfied customers. Why not
keep them coming back? You can also use it on an order
page, to keep them coming back.
Use Quizzes to Build a Mailing List
By having the answers to your quizzes using an
autoresponder, you will gather email address to use for
future site updates. Just be sure to let them know, with the
answers to the quiz, that you will be contacting them to
notify them of new quizzes and future updates to your site
for their convenience. You want to gain visitors, not
enemies, so give them a way to be removed from your
mailing list at any time.
Use Surveys
Surveys should be kept short and sweet, but are an
excellent tool to discover what people are looking for and
what you might be able to provide to keep them coming
back. Use yes/no questions or multiple choice so it doesn’t
take a lot of their time. Also, offer an incentive for taking
the quiz, like a free e-book or a discount on their next
purchase on your site. Not only will you receive their email
address for future updates and lead them to return to your
site, you’re also learning what your targeted audience is
searching for. This will help you expand your site and
increase your visitors, therefore CTR.
Be Ready for the Weekends
Web traffic is usually higher on the weekends, so have your
site ready. Perhaps have a weekend sale or have an article
that is published on your site every Friday night, in time for
the weekend rush. By providing fresh content or weekendonly
opportunities, you’ll give all those weekend surfers a
reason to come to your site and click through your ads too.
Add Pages
Expanding your site and adding pages should go hand in
hand. However, expanding your site could just mean adding
and refining content. It’s important that you add pages with
quality content as well. This increases your search engine
ranking and gives more pages for AdSense ads.
Build a site per month
If you can’t broaden your niche in order to place more ads
on your site, build other sites. This gives you more pages to
place ads on and, in turn, more revenue from AdSense. Just
make sure you maintain quality content and your keywords
are targeted to the content on each page as to get the most
targeted ads possible.
Page Generators
Page generators can generate a page for you in seconds.
This can save you time and allow you to instead spending
your time creating quality content. All you do is turn text
files into already highly optimized, ready to publish, web
pages. You can supply the software with your AdSense
codes as well. You can try the Page Generator at
http://www.web-positiongold.com/The-Page-Generator.htm
freefor 30 days.
Keep Your Site Focused
Don’t stray from the focus of your site or let your ads stray
either. The key here is target. You always want the target:
the target audience, the target ad, and the target content.
Don’t stray from that. If you’re a game site, you don’t want
to start offering dating advice and ads that relate to dating.
Keep on the track you set yourself on, both for your site and
AdSense. Nobody ever travels north by going south. Don’t
do that with your site.
Target Your Niche
Choose a broad niche for your site, then break it down into
smaller niches. This is also site organization and will help
you place better targeted ads. For example, if you have a
computer site, break it down into sub niches: repairing
computers, new computers, used computers, software, etc.
If you lump things together on one page and don’t organize,
you’ll find that your CTR will be lower because your content
is unorganized and scattered; therefore, your ads aren’t as
helpful to the visitor as you may think.
Don’t Chase the Million Dollar Keywords
Don’t try to compete with the experts for the $100 keyword.
It may work from time to time, but you’ll have more success
with mid-range keywords, and less competition too. By
using mid-range keywords, you are more likely to achieve
success over the long term. Remember that success in
driving targeted traffic to your site by being ranked high in
the search engines will increase your CTR with AdSense.
In order to find the most popular keywords and key phrases,
go to the sites listed below … they offer 100% free access:
http://www.keyword-list.com
http://www.keywordsense.com
http://keywords.clickhereforit.com/2.htm
HINT: there are several services out there that gives you
access to TOP paying AdSense keywords for a monthly FEE.
Why pay, get them for FREE at the sites above!
Here’s a page where you can get 100 TOP categories
you can target:
http://www.prnetfirms.com/tpk52.htm
Let me give you some examples from the site above:
1. Structured settlements
2. Mesothelioma
3. Life Insurance
4. Cosmetic Surgery
5. Death Insurance
6. Car Insurance
7. Asbestos
8. Ecommerce
9. Dental Plans
10. Private Jets
IMPORTANT: it IS impossible to determine the exact price
that a click will pay. You can, however, get a general idea
of which keywords are likely to pay more than others.
about future sales or events that will happen on your site by
using an autoresponder and promise to keep them updated.
After all, these are already satisfied customers. Why not
keep them coming back? You can also use it on an order
page, to keep them coming back.
Use Quizzes to Build a Mailing List
By having the answers to your quizzes using an
autoresponder, you will gather email address to use for
future site updates. Just be sure to let them know, with the
answers to the quiz, that you will be contacting them to
notify them of new quizzes and future updates to your site
for their convenience. You want to gain visitors, not
enemies, so give them a way to be removed from your
mailing list at any time.
Use Surveys
Surveys should be kept short and sweet, but are an
excellent tool to discover what people are looking for and
what you might be able to provide to keep them coming
back. Use yes/no questions or multiple choice so it doesn’t
take a lot of their time. Also, offer an incentive for taking
the quiz, like a free e-book or a discount on their next
purchase on your site. Not only will you receive their email
address for future updates and lead them to return to your
site, you’re also learning what your targeted audience is
searching for. This will help you expand your site and
increase your visitors, therefore CTR.
Be Ready for the Weekends
Web traffic is usually higher on the weekends, so have your
site ready. Perhaps have a weekend sale or have an article
that is published on your site every Friday night, in time for
the weekend rush. By providing fresh content or weekendonly
opportunities, you’ll give all those weekend surfers a
reason to come to your site and click through your ads too.
Add Pages
Expanding your site and adding pages should go hand in
hand. However, expanding your site could just mean adding
and refining content. It’s important that you add pages with
quality content as well. This increases your search engine
ranking and gives more pages for AdSense ads.
Build a site per month
If you can’t broaden your niche in order to place more ads
on your site, build other sites. This gives you more pages to
place ads on and, in turn, more revenue from AdSense. Just
make sure you maintain quality content and your keywords
are targeted to the content on each page as to get the most
targeted ads possible.
Page Generators
Page generators can generate a page for you in seconds.
This can save you time and allow you to instead spending
your time creating quality content. All you do is turn text
files into already highly optimized, ready to publish, web
pages. You can supply the software with your AdSense
codes as well. You can try the Page Generator at
http://www.web-positiongold.com/The-Page-Generator.htm
freefor 30 days.
Keep Your Site Focused
Don’t stray from the focus of your site or let your ads stray
either. The key here is target. You always want the target:
the target audience, the target ad, and the target content.
Don’t stray from that. If you’re a game site, you don’t want
to start offering dating advice and ads that relate to dating.
Keep on the track you set yourself on, both for your site and
AdSense. Nobody ever travels north by going south. Don’t
do that with your site.
Target Your Niche
Choose a broad niche for your site, then break it down into
smaller niches. This is also site organization and will help
you place better targeted ads. For example, if you have a
computer site, break it down into sub niches: repairing
computers, new computers, used computers, software, etc.
If you lump things together on one page and don’t organize,
you’ll find that your CTR will be lower because your content
is unorganized and scattered; therefore, your ads aren’t as
helpful to the visitor as you may think.
Don’t Chase the Million Dollar Keywords
Don’t try to compete with the experts for the $100 keyword.
It may work from time to time, but you’ll have more success
with mid-range keywords, and less competition too. By
using mid-range keywords, you are more likely to achieve
success over the long term. Remember that success in
driving targeted traffic to your site by being ranked high in
the search engines will increase your CTR with AdSense.
In order to find the most popular keywords and key phrases,
go to the sites listed below … they offer 100% free access:
http://www.keyword-list.com
http://www.keywordsense.com
http://keywords.clickhereforit.com/2.htm
HINT: there are several services out there that gives you
access to TOP paying AdSense keywords for a monthly FEE.
Why pay, get them for FREE at the sites above!
Here’s a page where you can get 100 TOP categories
you can target:
http://www.prnetfirms.com/tpk52.htm
Let me give you some examples from the site above:
1. Structured settlements
2. Mesothelioma
3. Life Insurance
4. Cosmetic Surgery
5. Death Insurance
6. Car Insurance
7. Asbestos
8. Ecommerce
9. Dental Plans
10. Private Jets
IMPORTANT: it IS impossible to determine the exact price
that a click will pay. You can, however, get a general idea
of which keywords are likely to pay more than others.
Give Away Free Content
If you have articles on your site, as you should, and write
them yourself, consider allowing your visitors to use those
same articles on their sites or in their e-zines. In exchange,
you just ask for a link back to your site when they publish
the article.
Offer Discounts to Newsletter Subscribers
If you have a hard time getting visitors to sign up for your
newsletter, try offering them a discount on your product or
services as an enticement. The whole purpose is to get
them to keep coming back to your site for updates;
therefore, increasing the chance that they will not only
become a customer, but click through an AdSense ad.
Be Helpful to Your Visitors
Again, targeted ads provide a service to your visitors by
providing them with links to more information and products
closely related to your site.
Create a feedback page on your site. Ask your visitors what
they liked, what they’d like to see that you don’t have, and
try to gain more perspective on your average visitor’s
preferences. This will help you create new and quality
content and target your visitors with that content and
AdSense ads as well. Your helpfulness and concern pays off
for your visitor and for you.
them yourself, consider allowing your visitors to use those
same articles on their sites or in their e-zines. In exchange,
you just ask for a link back to your site when they publish
the article.
Offer Discounts to Newsletter Subscribers
If you have a hard time getting visitors to sign up for your
newsletter, try offering them a discount on your product or
services as an enticement. The whole purpose is to get
them to keep coming back to your site for updates;
therefore, increasing the chance that they will not only
become a customer, but click through an AdSense ad.
Be Helpful to Your Visitors
Again, targeted ads provide a service to your visitors by
providing them with links to more information and products
closely related to your site.
Create a feedback page on your site. Ask your visitors what
they liked, what they’d like to see that you don’t have, and
try to gain more perspective on your average visitor’s
preferences. This will help you create new and quality
content and target your visitors with that content and
AdSense ads as well. Your helpfulness and concern pays off
for your visitor and for you.
Boosting Your AdSense CTR Rate
In addition to a good SEO program, there are ways you can
maximize your CTR with AdSense as well. Factors like
targeted traffic, where you put your ads on the page, how
many pages you have them on, things you have on your
page, and even the width of the ads all may affect your CTR.
Increasing your CTR rate is trial and error, with what works
for some not working for all. But there are some
techniques, as listed below, that work with almost all
AdSense webmasters.
Monitor Traffic
Just as your ads from AdSense are targeted to your
audience, the traffic you attract should be targeted to your
site. The more targeted your traffic is, the more success
you’re going to see with AdSense. Monitor your site stats
and traffic logs so you know where your traffic is coming
from and can relate that to your CTR (click through rate).
That will enable you to see what marketing that you’re doing
is working and where your focus needs to lie.
Targeted Content
Keep the content on each page of your website targeted
toward the keywords for that page. By doing this, your
AdSense ads will be better targeted to your content. If you
do not do this, you’ll find you have a lower CTR because
your ads are not as related to the content as they could be.
The site below has ads targeted to a visitor’s general
interest, but not to the page content. Visitors on that page
want to learn about tools.
By optimizing keywords to reflect
knitting needles, the ads would be more targeted and
receive a higher CTR than they already are.
Quality Content
Good site content builds credibility and lends to a higher CTR
rate. Keep your visitors interested so they return. You want
them to add your URL to their favorites and come back
often. Those returning visitors will lend to a higher CTR and
increased revenue. Keep the quality content fresh too, so
they always have something new to read.
Sticky Content
Sticky content on your site and keywords related to that
content. Find the higher rated keywords and key phrases
for what your site offers and create sticky content around
those.
maximize your CTR with AdSense as well. Factors like
targeted traffic, where you put your ads on the page, how
many pages you have them on, things you have on your
page, and even the width of the ads all may affect your CTR.
Increasing your CTR rate is trial and error, with what works
for some not working for all. But there are some
techniques, as listed below, that work with almost all
AdSense webmasters.
Monitor Traffic
Just as your ads from AdSense are targeted to your
audience, the traffic you attract should be targeted to your
site. The more targeted your traffic is, the more success
you’re going to see with AdSense. Monitor your site stats
and traffic logs so you know where your traffic is coming
from and can relate that to your CTR (click through rate).
That will enable you to see what marketing that you’re doing
is working and where your focus needs to lie.
Targeted Content
Keep the content on each page of your website targeted
toward the keywords for that page. By doing this, your
AdSense ads will be better targeted to your content. If you
do not do this, you’ll find you have a lower CTR because
your ads are not as related to the content as they could be.
The site below has ads targeted to a visitor’s general
interest, but not to the page content. Visitors on that page
want to learn about tools.
By optimizing keywords to reflect
knitting needles, the ads would be more targeted and
receive a higher CTR than they already are.
Quality Content
Good site content builds credibility and lends to a higher CTR
rate. Keep your visitors interested so they return. You want
them to add your URL to their favorites and come back
often. Those returning visitors will lend to a higher CTR and
increased revenue. Keep the quality content fresh too, so
they always have something new to read.
Sticky Content
Sticky content on your site and keywords related to that
content. Find the higher rated keywords and key phrases
for what your site offers and create sticky content around
those.
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