Thursday, November 20, 2008

Use an Autoresponder

When someone makes a purchase, let him or her know
about future sales or events that will happen on your site by
using an autoresponder and promise to keep them updated.
After all, these are already satisfied customers. Why not
keep them coming back? You can also use it on an order
page, to keep them coming back.

Use Quizzes to Build a Mailing List

By having the answers to your quizzes using an
autoresponder, you will gather email address to use for
future site updates. Just be sure to let them know, with the
answers to the quiz, that you will be contacting them to
notify them of new quizzes and future updates to your site
for their convenience. You want to gain visitors, not
enemies, so give them a way to be removed from your
mailing list at any time.

Use Surveys

Surveys should be kept short and sweet, but are an
excellent tool to discover what people are looking for and
what you might be able to provide to keep them coming
back. Use yes/no questions or multiple choice so it doesn’t
take a lot of their time. Also, offer an incentive for taking
the quiz, like a free e-book or a discount on their next
purchase on your site. Not only will you receive their email
address for future updates and lead them to return to your
site, you’re also learning what your targeted audience is
searching for. This will help you expand your site and
increase your visitors, therefore CTR.


Be Ready for the Weekends

Web traffic is usually higher on the weekends, so have your
site ready. Perhaps have a weekend sale or have an article
that is published on your site every Friday night, in time for
the weekend rush. By providing fresh content or weekendonly
opportunities, you’ll give all those weekend surfers a
reason to come to your site and click through your ads too.

Add Pages

Expanding your site and adding pages should go hand in
hand. However, expanding your site could just mean adding
and refining content. It’s important that you add pages with
quality content as well. This increases your search engine
ranking and gives more pages for AdSense ads.

Build a site per month

If you can’t broaden your niche in order to place more ads
on your site, build other sites. This gives you more pages to
place ads on and, in turn, more revenue from AdSense. Just
make sure you maintain quality content and your keywords
are targeted to the content on each page as to get the most
targeted ads possible.

Page Generators

Page generators can generate a page for you in seconds.
This can save you time and allow you to instead spending
your time creating quality content. All you do is turn text
files into already highly optimized, ready to publish, web
pages. You can supply the software with your AdSense
codes as well. You can try the Page Generator at
http://www.web-positiongold.com/The-Page-Generator.htm
freefor 30 days.

Keep Your Site Focused

Don’t stray from the focus of your site or let your ads stray
either. The key here is target. You always want the target:
the target audience, the target ad, and the target content.
Don’t stray from that. If you’re a game site, you don’t want
to start offering dating advice and ads that relate to dating.
Keep on the track you set yourself on, both for your site and
AdSense. Nobody ever travels north by going south. Don’t
do that with your site.

Target Your Niche

Choose a broad niche for your site, then break it down into
smaller niches. This is also site organization and will help
you place better targeted ads. For example, if you have a
computer site, break it down into sub niches: repairing
computers, new computers, used computers, software, etc.
If you lump things together on one page and don’t organize,
you’ll find that your CTR will be lower because your content
is unorganized and scattered; therefore, your ads aren’t as
helpful to the visitor as you may think.

Don’t Chase the Million Dollar Keywords

Don’t try to compete with the experts for the $100 keyword.
It may work from time to time, but you’ll have more success
with mid-range keywords, and less competition too. By
using mid-range keywords, you are more likely to achieve
success over the long term. Remember that success in
driving targeted traffic to your site by being ranked high in
the search engines will increase your CTR with AdSense.

In order to find the most popular keywords and key phrases,
go to the sites listed below … they offer 100% free access:
http://www.keyword-list.com
http://www.keywordsense.com
http://keywords.clickhereforit.com/2.htm
HINT: there are several services out there that gives you
access to TOP paying AdSense keywords for a monthly FEE.
Why pay, get them for FREE at the sites above!
Here’s a page where you can get 100 TOP categories
you can target:
http://www.prnetfirms.com/tpk52.htm
Let me give you some examples from the site above:
1. Structured settlements
2. Mesothelioma
3. Life Insurance
4. Cosmetic Surgery
5. Death Insurance
6. Car Insurance
7. Asbestos
8. Ecommerce
9. Dental Plans
10. Private Jets
IMPORTANT: it IS impossible to determine the exact price
that a click will pay. You can, however, get a general idea
of which keywords are likely to pay more than others.

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