See What People Are Looking For

Always be aware what shoppers and surfers are looking for.
Check out the top rated sites that might compete with yours
in searches. Keep up to date on the most popular keywords.
This will keep your site content up-to-date, you site
competitive, and your content and keywords fine-tuned to
get the most traffic and highest search engine ratings
possible. You must remember that the more targeted and
repeat traffic you receive, the higher you CTR are going to
be.

Trial and More Trial

As you can now see, SEO and AdSense go hand in hand, and
how important the former is to the latter. Maybe you need
to reinvent your site or start an SEO program. Perhaps
you’ve gotten ideas about AdSense ad placement or size and
are anxious to try them out.
Whichever the case may be, as you set out to increase your
CTR, be ready to create a strategy and track the results.
Take into consideration your niche, your targeted visitors,
and a realistic goal. Figure out your CTR percentage and
begin to implement SEO techniques and AdSense strategies
to raise it. You’ll start to see what works for you and your
site as opposed to what doesn’t. Before you know it, you’ll
be one of the success stories.