Ads that don’t look like Ads

Take away the border and background colors of your
AdSense ads. These make them stand out as ads rather
than information your visitors will be interested in. As said
earlier, your ads should blend into the page. By making
them appear as information you’re providing, you’re giving
them another point of interest rather than an ad that many
people might shy away from.
The ads are
framed in a column as the rest of the page’s information is.
It is not made to stand out. They blend in and become part
of the content.


Treat AdSense Like a Business

Your AdSense ads are not just ads you are displaying on
your age in hopes of making a few extra cents. Many
webmasters enjoy thousands of dollars a month and more in
revenue from AdSense. Those webmasters, however, treat
it like a business of its own. They monitor traffic and where
it comes from, key phrases that draw in more traffic. Don’t
just track your site’s content, product, or service success.
Track AdSense as well and make it work for you.

Talk to Other Webmasters

Google and private individuals offer several forums where
AdSense Webmasters can discuss their success or
shortcomings with the program. The day you sign up to
participate in AdSense, sign up for at least one of these
discussion groups as well. The more experienced members
will provide tips and strategies that have worked for them,
and might work for you too. It’s important to listen to the
Webmasters who are receiving high click-through rates. The
benefits to your AdSense experience and your revenue
depend on it.

Stay Up-to-Date On AdSense

Read and pay attention to all updates you receive about
Google’s AdSense. Knowledge is power; it also can translate
into more clicks and revenue. Take the time every now and
then to do a search for AdSense articles. Since AdSense is
the most popular advertising program on the ‘net,
Webmasters and SEO experts like to write about it
frequently. There may be a tip you can use to increase your
revenue.

Visit other AdSense Webmasters’ Sites

If you read about someone who is earning a lot of money
with AdSense and seems to know how to get a high CTR,
visit his or her site. Look at how their ads are placed in
relation to their content. What are they doing different than
you? Of course, what works for one site may not work for
yours, but taking into consideration what’s working for
others can only benefit you. If you have questions, email
the Webmaster. Address them by name so they know
you’re not spamming them and include a URL to your site.
They may be able to provide a lot of insight.

Use AdSense Tracker

As you move the ads on your page or make other changes,
follow your CTR using your AdSense tracker. Note the
changes you’ve made and when you’ve made them. This
enables you to see what works and what does not work.

Move the Ads

Sometimes return visitors only see what’s new or what’s
changed. Move your ads from time to time, especially if you
notice your CTR dropping. More often than not, you’ll see
an increase again as those same return visitors notice
something in a different place and actually start to click
through the same ads they didn’t “see” last week.

Automatic Insertion of AdSense Codes

If your web server supports SSI, you can create an
adsense.txt file for your ads and upload it to the root
directory of your website. Then, just call the code on other
pages using SSI. To learn how to use SSI, go to

Few Competing Hyperlinks

If you provide links to other products and services on your
site, make sure they don’t compete with your AdSense ads.
The last thing you want to do is sacrifice CTR because you’ve
provided the visitor with so many choices, they didn’t choose
the ads on your page.